There are many benefits to sustainability, both short-term and long-term. We cannot maintain our Earth's ecosystems or continue to function as we do if more sustainable choices are not made. If harmful processes are maintained with no change, it is likely that we will run out of fossil fuels, huge numbers of animal species will become extinct, and the atmosphere will be irreparably damaged. Clean air and nontoxic atmospheric conditions, growth of resources that can be relied upon, and water quality and cleanliness, are all benefits of sustainability.

Demand for Sustainability Mounts from Customers

Among the 7,000 consumers surveyed this spring by Censuswide and Deliverect, 43% said they are willing to pay more at restaurants that have visible sustainability practices, and 56% said they would choose a restaurant that uses eco-friendly packaging and does not have single-use plastic. However, more than half doubt restaurants are being transparent about their sustainability practices.

"Consumers and investors care about [sustainability], and taking corporate responsibility is the right thing to do in terms of making sure we are improving the impact; but what has also become apparent is that the companies that focus on these areas and put meaningful effort and resources behind them perform better," says Liliana Esposito, chief corporate affairs and sustainability officer at Wendy’s.

Wendy’s is one of the food franchises that has set a public goal on this front. However, like many others, it has found progress can take time. In 2020, the company set a goal to sustainably source 100% of its "customer-facing" packaging by 2026. According to a QSR Magazine article, 48% of Wendy’s customer-facing packaging was sustainably sourced at the end of 2021.

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Sustainability is the key to a better future. Humans rely on natural resources for business, activities, and survival. Ignoring sustainability can lead to the exhaustion of natural resources.

Sustainability is important to study even if you aren’t an environmental science major. Business majors need to learn about sustainability because it aids in attractiveness to customers and fulfilling Corporate Social Responsibility. Agriculture, nutrition, and public health students need to focus on sustainability in order to learn how to feed a growing population nutritious and quality food. Education majors spread the knowledge of sustainability to the next generation so they can lead change. Every major has a connection to sustainability. 

It’s also important to know if the businesses you support incorporate sustainability in their business model. If you don’t agree with a company’s stance or lack of action, you have the power to end your support. You may think your individual power as a consumer is small, but groups of consumers can make a huge difference. It is our duty to make the world a better place.

While sustaining our planet is a massive project, it is thru billions of small steps that we will succeed. There is no one major action we can take, but rather it will be the combined small efforts of all 7 billion of us, that we ensure that our children and grandchildren - and generations that follow them - will have a safe healthy planet to live on and enjoy.

Sustainability is not an option, it is an imperative. We MUST address our own selfishness and make regular effort to heal our broken planet and correct our trajectory toward a poisonous, over-heated rock with dirty water, chocking air and thousands of extinct species.



What is Sustainability?

Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.

We have a solemn responsibility to future generations to leave behind a healthy planet.

​STRIVE is committed to having a positive influence. We will work to promote better options and encourage everyone to consider the planet in all of their decisions - especially in the area of energy. We will combine Social Equity, Environmental Protection and Economic Viability to create a Sustainable approach that will benefit future generations for decades to come.


It's something we all must do.





There are three core pillars of sustainability: economic development, social development, and environmental protection. Economic development refers to giving people what they wish for without negotiating the quality of life and reducing the financial weight of doing what is right. Social development is about the mindfulness and legal protection of human health from pollution and toxic activities of businesses and organizations, as well as upholding access to basic natural resources without compromising the quality of life. Environmental protection focuses on how ecosystems should be both studied and protected, and how technology can help ensure a greener future. (2019, Mason)

It’s important for everyone to understand the role they can play in achieving sustainability.